Introduction to Mass Communication

Mass communication is best described as:

1. Talking to oneself
2. Communication within a small family
3. A private conversation between two friends
4. Communicating messages to a large, scattered audience through media

Which of these is a print medium?

1. Podcast
2. Radio
3. Newspaper
4. Television

Which of these is a broadcast medium?

1. Radio
2. Magazine
3. Billboard
4. Book

In communication, "feedback" is:

1. The channel used
2. The original message
3. The receiver's response sent back to the source
4. Background noise

In communication models, "noise" is:

1. Music in the background only
2. The receiver's reply
3. The loudness of the speaker
4. Anything that interferes with the message

The channel in communication is:

1. The person who receives it
2. The person who sends the message
3. The response
4. The medium through which the message travels

Encoding means:

1. Repeating a message
2. Ignoring a message
3. Interpreting a received message
4. Turning an idea into a message using symbols such as words or images