Communication Theories

Agenda-setting theory was developed by:

1. Maxwell McCombs and Donald Shaw
2. George Gerbner
3. Elisabeth Noelle-Neumann
4. Elihu Katz and Jay Blumler

Agenda-setting theory suggests that the media:

1. Control exactly what people think
2. Only entertain
3. Tell people what to think about, rather than what to think
4. Have no influence at all

Cultivation theory was developed by:

1. George Gerbner
2. Marshall McLuhan
3. Harold Lasswell
4. Everett Rogers

The "mean world syndrome" is associated with:

1. Cultivation theory
2. The two-step flow model
3. Uses and gratifications theory
4. Diffusion of innovations

Uses and gratifications theory focuses on:

1. What people do with the media to satisfy their needs
2. How news is selected
3. What the media do to people
4. How advertisements are priced

Which scholars are most associated with uses and gratifications theory?

1. McCombs and Shaw
2. Shannon and Weaver
3. Elihu Katz, Jay Blumler and Michael Gurevitch
4. Siebert, Peterson and Schramm

The two-step flow model suggests that media messages often reach people through:

1. Government officials only
2. Advertisements only
3. Opinion leaders
4. Direct injection